Amanda Phingbodhipakkiya

Amanda Phingbodhipakkiya

Amanda is currently Senior Design Strategist at Capital One and founder and CEO of The Leading Strand.

Bio: Amanda is an Art Director at Primacy, a full-service design agency. She has done brand design and motion work at Percolate, CMYK+WHITE and The Metropolitan Museum of Art and holds a master’s degree from Pratt Institute’s Communications Design Program. Prior to becoming a designer, Amanda studied neuroscience at Columbia University and conducted Alzheimer’s Disease research at Columbia Medical Center. Her scientific background grounds her design process and work in the fundamentals of human cognition and emotion.

She is the creator of DesignJam, CREATIVE HABIT and a co-founder of Ship Your Side Project. Amanda was also a TED Talks Resident in 2016.

Learn more about Amanda at


The Product Manager’s Communication Toolkit

Ship Your Side Project Workshop

Ship Your Side Project Workshop Ship Your Side Project Workshop uncovers key principles to successfully shipping. The workshop will condense a six-week bootcamp of tried and true curriculum into an interactive and engaging session. Have a side project that’s been rattling around in your head for some time? Maybe you want to try your hand […]

Product Management