Orit Zetouni

Orit Zetouni

Based in Israel, Orit works at the intersection between UX Design, Brand Atributes and Marketing.


UX designer, lecturer, and owner of red-id.com

Orit studied art in the US before moving to London for an MA in Design for Interactive Media. She then had several experiences as a UX Designer and as an Instructor. Based in Israel since 2000, Orit works at the intersection between UX Design and brand marketing. RED is a UX design and development agency in Tel Aviv. They design for people. By fully understanding the needs and interests of people, and collaborating closely with their clients, they’ve been able to make great products. Orit excels in creating user experiences that are aligned with brand attributes, user needs, and project/business goals.

 


Discussion Panel: Productization mindset all together

Half an hour discussion panel with five experts from each field in Product Thinking, Experience, Design and Management. The panel will be lead Ricardo Mesquita (CEO, the Lab Miami), and the panel will consist of Michael Margolis (CEO, Get Storied), Sandra Fisher-Martins (CEO, Claro), Teresa Torres (Author, Product Talk), Orit Zetouni (Partner, Red Interactive) and Bruce […]

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Brand attributes and UX

In this workshop, participants will work in facilitated groups and learn the process of designing user experiences that are aligned with brand attributes, user needs, and project/business goals. Participants will experiment with how brand attributes help shape products from defining what features they’ll have to the voice that they communicate with. They’ll work on similar […]

Product Experience
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