Rian Van Der Merwe

Rian Van Der Merwe

Rian is currently Product Manager at Wildbit. He's also author of the book Making It Right: Product Management For A Startup World.


BIO: After spending several years working in Silicon Valley and South Africa, Rian Van Der Merwe is currently a Product Manager at Wildbit. Skilled in the user experience research, content strategy, interaction design and product management, he’s coming this year to share his expertise in these fields.

Workshop: Product Management for well-established products

There’s a lot you need to get right when launching a new product. There’s figuring out the user needs and the business goals; there’s testing hypothesis and finding product/market fit; there’s prioritizing the roadmap (or more likely these days, deciding not to use a roadmap at all)… the list goes on and on. So naturally there’s quite a bit of writing and speaking on this topic. Most product management advice covers this area of fresh or updated products very well. What we see less of is material about how to manage a well-established product. And that’s what this talk is about.

I’ve learned that well-established products face a different set of challenges than newer products. In this talk I’ll share some of those learnings on how to move from managing a young product to managing a mature product by focusing on three important key guidelines:

Prioritization becomes a much finer art (with a little less science).

Roadmaps become more important.

Process becomes more necessary.


Product Management for well-established products

There’s a lot you need to get right when launching a new product. There’s figuring out the user needs and the business goals; there’s testing hypothesis and finding product/market fit; there’s prioritizing the roadmap (or more likely these days, deciding not to use a roadmap at all)… the list goes on and on. So naturally […]

Product Management
READ MORE

Debate with Adam Piel, Emily Batt, Rian Merwe, and Dan Olsen

Product Management for well-established products (Part 1)

Product Management for well-established products There’s a lot you need to get right when launching a new product. There’s figuring out the user needs and the business goals; there’s testing hypothesis and finding product/market fit; there’s prioritizing the roadmap (or more likely these days, deciding not to use a roadmap at all)… the list goes […]

Product Management
READ MORE

Product Management for well-established products (Part 2)

Product Management for well-established products There’s a lot you need to get right when launching a new product. There’s figuring out the user needs and the business goals; there’s testing hypothesis and finding product/market fit; there’s prioritizing the roadmap (or more likely these days, deciding not to use a roadmap at all)… the list goes […]

Product Management
READ MORE