Sandra Fisher-Martins

Sandra Fisher-Martins

Sandra specializes in Clear Communication, a way to make language and design clearer to readers.


Sandra Fisher-Martins runs Claro, a training and consultancy firm that introduced plain language in Portugal and has been helping Portuguese companies and government agencies communicate clearly since 2007. Sandra is particularly interested in the use of plain language and information design in public documents as a way of helping citizens make informed choices about their health, education, welfare, and civil rights.


Make it clear

Sandra Fisher-Martins will talk about how unclear key messages and complex content is killing innovative products, and give you some tools to solve the issue. Sandra runs Claro, a training and consultancy firm that introduced plain language in Portugal and has been helping Portuguese companies and government agencies communicate clearly since 2007. Sandra is particularly […]

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Discussion Panel: Productization mindset all together

Half an hour discussion panel with five experts from each field in Product Thinking, Experience, Design and Management. The panel will be lead Ricardo Mesquita (CEO, the Lab Miami), and the panel will consist of Michael Margolis (CEO, Get Storied), Sandra Fisher-Martins (CEO, Claro), Teresa Torres (Author, Product Talk), Orit Zetouni (Partner, Red Interactive) and Bruce […]

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