Sarah Garcia

Sarah Garcia

Sarah has been a UX researcher since 2004 when she traded her marketing research hat for UX consultancy at UEGroup.


Bio: She has been a UX researcher since 2004 when I traded my marketing research hat for UX consultancy at UEGroup.

Since then, She has had the opportunity to work for over 50 companies, help build two usability labs, conduct over 1000 research sessions and 100 ethnographic interviews—from operating rooms to living rooms. In addition to 10 years of UX research experience, She brings a marketing and entrepreneurial background, business savvy and strong communication skills to the research I take on. During her tenure at UEGroup, She has had the privilege to work with companies such as Disney Interactive Labs, Dell Computer, Panasonic, Nokia, Samsung, Stryker and Intel.

Workshop: Product Innovation Through Ethnographic Research

Half-Day course which utilizes both lectures and interactive activities to demonstrate the practical UX research methodology of ethnography and how it can be used achieve product design innovation. Experts from UEGroup, a Silicon Valley research and design company, will lead an interactive discussion and give practical suggestions for developing ethnographic methodologies including: ensuring how to get the best results, and understanding how to extend learning past the initial visits.

Talk: Usability Testing Silicon Valley Style


Product Innovation Through Ethnographic Research (Part 1)

Half-day course which utilizes both lectures and interactive activities to demonstrate the practical UX research methodology of usability testing. Experts from UEGroup, a Silicon Valley research and design company, will lead an interactive discussion and give practical suggestions for developing usability testing methodologies including: understanding the available metrics for measuring; writing a test plan, recruiting […]

Product Experience
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Product Innovation Through Ethnographic Research (Part 2)

Half-day course which utilizes both lectures and interactive activities to demonstrate the practical UX research methodology of usability testing. Experts from UEGroup, a Silicon Valley research and design company, will lead an interactive discussion and give practical suggestions for developing usability testing methodologies including: understanding the available metrics for measuring; writing a test plan, recruiting […]

Product Experience
READ MORE

Usability Testing Silicon Valley Style (Part 1)

Half-day course which utilizes both lectures and interactive activities to demonstrate the practical UX research methodology of usability testing. Experts from UEGroup, a Silicon Valley research and design company, will lead an interactive discussion and give practical suggestions for developing usability testing methodologies including: understanding the available metrics for measuring; writing a test plan, recruiting […]

Product Experience
READ MORE

Usability Testing Silicon Valley Style (Part 2)

Half-day course which utilizes both lectures and interactive activities to demonstrate the practical UX research methodology of usability testing. Experts from UEGroup, a Silicon Valley research and design company, will lead an interactive discussion and give practical suggestions for developing usability testing methodologies including: understanding the available metrics for measuring; writing a test plan, recruiting […]

Product Experience
READ MORE