Sarah Garcia

Sarah Garcia

Lead User Experience Researcher at UEGroup
San Francisco, Unites States of America


 

Bio: Sarah’s experience with UX research is extensive, ranging from consultancy work with Disney Interactive Media to groundbreaking medical research for companies such as Boston Scientific and Stryker. Sarah is experienced with on screen and device usability, developing innovative testing methodologies and training while mentoring others on her staff for the past 12 years. More at uegroup.com


Product Innovation Through Ethnographic Research

Experience room

Short Description: The best way to understand how your users behave and live is to actually visit them in their homes or workplaces. Ethnographic research, or Contextual Inquiries can seem overwhelming, but the principles are quite simple–it’s being a humble observer in a user’s personal space. Course participants will learn all about ethnographic research methodology […]

Product Experience
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Usability Testing Silicon Valley Style

Experience room

Half-day course which utilizes both lectures and interactive activities to demonstrate the practical UX research methodology of usability testing. Experts from UEGroup, a Silicon Valley research and design company, will lead an interactive discussion and give practical suggestions for developing usability testing methodologies including: understanding the available metrics for measuring; writing a test plan, recruiting […]

Product Experience
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