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08. Make your next product idea a success

Trainer: René Bastijans & Andrej Balaz
Location: Auditorium III
02:30 PM - 06:00 PM

Make your next product idea a success

Most new products or features fail. They may catch consumers’ attention, but don’t offer enough value to keep them, or they may be a great innovation, but consumers perceive them as hard to use or reject their price.

In this workshop, we will teach you the fundamentals of turning your next product or feature idea into a success. We will introduce you briefly to the underlying theory and human decision-making models and heuristics, and, using a live interview with a volunteer, demonstrate how shoppers apply ‘mental shortcuts’ when assessing and deciding to buy new software products. We will also show you how to debrief and capture the interview, and decide what changes are necessary to, e.g. the product’s messaging, product experience or pricing, in order to increase the likelihood of shoppers hiring it.

Why Attend?

By the end of the workshop, you will have:

  1. Become familiar with the fundamentals of Jobs to be Done theory and decision-making models humans use to determine the ‘fitness’ of (software) products

  2. Experienced a new method to uncover pitfalls of a new product idea before you build and launch it

  3. Concise ideas on how to apply the contents of the workshop in your own work

Who is it for:

This workshop is designed for product managers, designers and entrepreneurs of all skill levels. Gain practical knowledge to de-risk and construct compelling new product offerings and achieve product-market fitness.

If you choose to attend this workshop, the facilitators kindly ask you to fill out this form in advance.

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