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10. Better products through behavioral design

Trainer: Elizabeth Immer
Location: Room 2 / Sala 2
02:30 PM - 06:00 PM

Better products through behavioral design

Behavioral science is a buzzword, and rightly so. The insights gleaned from decades of research, used right, help us elevate our products' impact. But it's hard, and it's especially hard the first time. This workshop (developed through many iterations!) will leave participants capable and confident of using behavioral science in their products, for good.

Why Attend?

1. Elevate your product impact: By understanding and applying behavioral science principles, participants will learn how to enhance the effectiveness of their products. Elizabeth Immer's workshop offers practical insights and techniques that can be immediately implemented, allowing attendees to optimize user experiences and drive desired behaviors.

2. Develop capability and confidence: Elizabeth's workshop has been thoughtfully crafted through numerous iterations to ensure participants leave with a solid understanding of behavioral science and its application. Attendees will gain the skills and confidence to incorporate behavioral design principles into their own product development processes, unlocking new opportunities for success.

3. Use behavioral science for good: This workshop emphasizes the ethical use of behavioral science to create products that benefit users and society as a whole. Participants will learn how to harness the insights from behavioral research to design products that positively influence user behavior and deliver meaningful value.

Who is it for:

This workshop is ideal for product managers, service designers, marketers, and anyone involved in the development of digital products or services. Whether you're new to behavioral science or have some prior knowledge, this workshop by Elizabeth Immer provides a valuable learning experience for individuals looking to harness the power of behavioral design to create better products.

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